Article 1 min read
Build the smallest thing that genuinely solves the problem
Most tools answer real-world problems by piling on complexity. The lab's approach is the opposite. Here's the thinking behind it.
- Process
- Product thinking
What we think
What the lab has learned and shipped.
Articles, case studies and experiments, with the problem behind each one and a link to dig in.
Article 1 min read
Giving back, no strings attached - contributing to WordPress core
Why the lab contributes to WordPress core and open source before shipping anything of its own, from WordPress 7.0 "Armstrong" to 7.1 "Mary Lou".
- WordPress
- Open source
- Community
Article 1 min read
Why I built a free lead dashboard for Forminator and Contact Form 7
A travel agency was drowning in form submissions and priced out of a CRM. Here's why the answer was a small, free WordPress plugin instead of another tool.
- WordPress
- Plugins
- Case study
Projects & experiments
Most of my projects land here.
New builds get added over time, each with a link to dig in, live on WordPress.org or open on GitHub.
Live · WordPress.org
Lead Dashboard for Forminator & CF7
Built for a travel agency drowning in form submissions and priced out of a CRM. It turns Forminator and Contact Form 7 entries into trackable leads inside WordPress, with statuses, feedback notes and CSV export. Rated 5 stars.
View on WordPress.orgExperiment · WordPress Plugin
WordPress Chatbot Plugin
A free, lightweight WordPress chatbot that engages visitors, captures leads and stores customer details right in the WordPress database.
View on GitHubExperiment · Automation
AI Content Pipeline (n8n)
An end-to-end AI pipeline built with n8n that generates and publishes SEO-optimized content automatically, from prompt to published post.
View on GitHubGiving back
Contributing to the community, no strings attached.
Before the lab ships anything of its own, it gives back. These are the places I contribute time and code to the open web, freely.
WordPress CoreContributor
WordPress 7.1 "Mary Lou"
Credited among 800-plus contributors on the latest WordPress core release (August 2026), shipped to millions of sites worldwide.
See the release creditsWordPress CoreContributor
WordPress 7.0 "Armstrong"
Credited among 875-plus contributors on a WordPress core release used by millions of sites. Code that helps everyone, owned by no one.
See the release creditsFree plugin · WordPress.orgLive · 5 stars
DevXpert Lead Dashboard
A free, open-source (GPL) plugin on the official directory. Built for a real problem, given to the whole WordPress community to install and use.
View on WordPress.orgOpen sourceContributor
NudgeBee v1.3.0
Contributing to open-source tooling beyond WordPress, pitching in on a project release for the wider developer community.
View the releaseThis part matters to me most. I contribute to WordPress core and open source without expecting anything back, because the tools I build my work on were given to me the same way. The lab is my way of paying that forward.
Work with the lab
Start a conversation →Want to be the next case study?
A client project, a plugin idea, or a "could we actually build this?" Bring it to the bench.