Skip to content
<devxpert_labs/>
Work with the lab
Web · WordPress · SEO · Marketing · AI

Build it, rank it, grow it, with AI at the core.

Websites, web apps, WordPress, SEO and digital marketing from one lab, with AI working wherever it saves time or wins customers.

See what we do →Work with the lab
DevXpert LabsWeb · WordPress · SEO · AIActive
<?php/** * Plugin Name: DevXpert Labs * Plugin URI: https://www.devxpertlabs.com * Description: Web, WordPress, SEO, marketing & AI. * Version: 1.0.0 * Author: Anup Kankale * Author URI: https://anupkankale.com * License: GPL-2.0-or-later * Text Domain: devxpert-labs */
// try the toggle ↑devxpert-labs.php
Giving back

Contributing to the community, no strings attached.

Before the lab ships anything of its own, it gives back. These are the places I contribute time and code to the open web, freely.

WordPress CoreContributor

WordPress 7.1 "Mary Lou"

Credited among 800-plus contributors on the latest WordPress core release (August 2026), shipped to millions of sites worldwide.

See the release credits
WordPress CoreContributor

WordPress 7.0 "Armstrong"

Credited among 875-plus contributors on a WordPress core release used by millions of sites. Code that helps everyone, owned by no one.

See the release credits
Free plugin · WordPress.orgLive · 5 stars

DevXpert Lead Dashboard

A free, open-source (GPL) plugin on the official directory. Built for a real problem, given to the whole WordPress community to install and use.

View on WordPress.org
Open sourceContributor

NudgeBee v1.3.0

Contributing to open-source tooling beyond WordPress, pitching in on a project release for the wider developer community.

View the release

This part matters to me most. I contribute to WordPress core and open source without expecting anything back, because the tools I build my work on were given to me the same way. The lab is my way of paying that forward.

What we do

One lab, every piece of the web.

From the first line of code to the first page of Google, and more, with AI wherever it counts.

Explore services
⋮⋮ block01

AI Solutions

LLM-powered chatbots that capture leads, and end-to-end AI content pipelines that generate and publish, wired up with tools like n8n. The lab's main focus.

  • Chatbots
  • LLM features
  • Content pipelines
  • n8n
  • Lead capture
  • Automation
⋮⋮ block02

Web Development

Fast, responsive front-ends in clean HTML, CSS and JavaScript, styled with Tailwind, and moving toward Next.js and headless CMS setups.

  • HTML
  • CSS
  • JavaScript
  • Tailwind
  • Next.js
  • Headless CMS
⋮⋮ block03

Web Apps

Custom web applications and dashboards for the workflows off-the-shelf tools don't fit.

  • Web applications
  • Dashboards
  • APIs
⋮⋮ block04

WordPress

Custom plugins, Gutenberg blocks, WooCommerce and full theme builds like Aquila, plus contributions to WordPress core itself.

  • Plugins
  • Themes
  • Gutenberg
  • WooCommerce
  • REST API
  • Core contributor
⋮⋮ block05

SEO

Technical SEO, structured data and performance work so search engines and AI answer engines can find you.

  • Technical SEO
  • Structured data
  • Performance
⋮⋮ block06

Digital Marketing

Landing pages, analytics and content that turn traffic into leads and leads into customers.

  • Landing pages
  • Analytics
  • Content
Projects & experiments

Most of my projects land here.

New builds get added over time, each with a link to dig in, live on WordPress.org or open on GitHub.

Read our thinking
Live · WordPress.org

Lead Dashboard for Forminator & CF7

Built for a travel agency drowning in form submissions and priced out of a CRM. It turns Forminator and Contact Form 7 entries into trackable leads inside WordPress, with statuses, feedback notes and CSV export. Rated 5 stars.

View on WordPress.org
Experiment · WordPress Plugin

WordPress Chatbot Plugin

A free, lightweight WordPress chatbot that engages visitors, captures leads and stores customer details right in the WordPress database.

View on GitHub
Experiment · Automation

AI Content Pipeline (n8n)

An end-to-end AI pipeline built with n8n that generates and publishes SEO-optimized content automatically, from prompt to published post.

View on GitHub
What we think

Notes from the workbench.

Articles and case studies on what the lab is building and what it learned along the way.

Read our thinking
Why the lab exists

One real problem at a time.

Our story

Five years studying Computer Science, a bachelor's then a master's, followed by four years of corporate job experience and contributing to WordPress core and the wider open-source community. Somewhere in there, a pattern became hard to ignore.

The same real-world problems keep coming back, and most tools answer them by piling on complexity instead of removing it. DevXpert Labs is the response: pick one problem, understand it properly, and build the smallest thing that genuinely solves it.

01 · Foundations

Five years of Computer Science

A bachelor's then a master's, learning how software works from the ground up.

02 · Practice

Corporate experience

Four years of corporate job experience, shipping real software for real users and clients.

03 · Community

Giving back to open source

Credited as a contributor on WordPress core releases 7.0 "Armstrong" and 7.1 "Mary Lou", plus projects like NudgeBee.

04 · The lab

Turning problems into tools

Taking the problems that keep resurfacing and solving them one focused build at a time.

About the lab

Run by Anup. Powered by curiosity.

DevXpert Labs is the experimental workshop of Anup Kankale, a WordPress & PHP developer from Mumbai. It's the place where client deadlines and personal what-ifs get worked out with the same care.

The lab exists for one reason: to keep asking how things actually work, then build the answer. The useful experiments become plugins and tools; the rest become lessons.

More about Anup →

FAQ

Questions people ask the lab.

Quick answers about what DevXpert Labs is, what it builds and how to work with it.

What is DevXpert Labs?

DevXpert Labs is a Mumbai-based lab for web development, web apps, WordPress, SEO and digital marketing, with a focus on AI. It's run by Anup Kankale, and client projects and self-driven experiments get built side by side.

Who runs DevXpert Labs?

The lab is run by Anup Kankale, who studied Computer Science for five years (a bachelor's then a master's), has four years of corporate job experience, and is a credited contributor to WordPress core releases 7.0 "Armstrong" and 7.1 "Mary Lou".

What does DevXpert Labs build?

AI solutions such as chatbots, LLM-powered features and automations; websites and custom web apps; WordPress plugins, Gutenberg blocks and WooCommerce flows; plus SEO and digital marketing to get those sites found and turning visitors into customers.

Is the DevXpert Lead Dashboard plugin free?

Yes. DevXpert Lead Dashboard for Forminator and Contact Form 7 is a free, open-source (GPL) plugin on the official WordPress.org directory. It turns form entries into trackable leads inside WordPress, with statuses, feedback notes and CSV export.

Does DevXpert Labs contribute to open source?

Yes. Anup Kankale is credited among the contributors to the WordPress 7.0 "Armstrong" and 7.1 "Mary Lou" core releases and has contributed to the NudgeBee v1.3.0 open-source release.

How can I work with DevXpert Labs?

Reach out by email at anupkankaleak47@gmail.com, by phone or WhatsApp on +91 93099 05702, or on LinkedIn. The lab takes on client projects, plugin ideas and "could we actually build this?" experiments.

Work with the lab

Have something worth testing?

A client project to ship, a plugin idea, or a "could we actually build this?" Bring it to the bench and let's find out.

EmailCallWhatsAppGitHubDevXpertLinkedInabout.me