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Work with the lab
What we do

Everything your business needs online, with AI at the core.

One lab for building, ranking and growing on the web. Every project starts the same way, by understanding the problem properly before building anything.

Discuss a project →
01

AI Solutions

LLM-powered chatbots that capture leads, and end-to-end AI content pipelines that generate and publish, wired up with tools like n8n. The lab's main focus.

  • Chatbots
  • LLM features
  • Content pipelines
  • n8n
  • Lead capture
  • Automation
02

Web Development

Fast, responsive front-ends in clean HTML, CSS and JavaScript, styled with Tailwind, and moving toward Next.js and headless CMS setups.

  • HTML
  • CSS
  • JavaScript
  • Tailwind
  • Next.js
  • Headless CMS
03

Web Apps

Custom web applications and dashboards for the workflows off-the-shelf tools don't fit.

  • Web applications
  • Dashboards
  • APIs
04

WordPress

Custom plugins, Gutenberg blocks, WooCommerce and full theme builds like Aquila, plus contributions to WordPress core itself.

  • Plugins
  • Themes
  • Gutenberg
  • WooCommerce
  • REST API
  • Core contributor
05

SEO

Technical SEO, structured data and performance work so search engines and AI answer engines can find you.

  • Technical SEO
  • Structured data
  • Performance
06

Digital Marketing

Landing pages, analytics and content that turn traffic into leads and leads into customers.

  • Landing pages
  • Analytics
  • Content
How the lab works

One real problem at a time.

Every project, client or experiment, runs through the same four steps.

  1. 1

    Pick one problem

    Not a category of problems. One specific thing that's costing you time, leads or money.

  2. 2

    Understand it properly

    Where the data already lives, who touches it, and what's already been tried, before a line of code is written.

  3. 3

    Build the smallest thing that solves it

    Native to WordPress where possible, easy for your team to use, and nothing extra to maintain.

  4. 4

    Ship, then share what's reusable

    Useful experiments become plugins and tools, some of them free for the whole community. The rest become lessons.

Tools & expertise

  • Artificial intelligence
  • AI chatbots & automation
  • Web development
  • Web applications
  • WordPress
  • WordPress plugin development
  • WooCommerce
  • SEO
  • Digital marketing
  • Web performance
  • PHP
Work with the lab

Got a problem worth solving?

A client project, a plugin idea, or a "could we actually build this?" Bring it to the bench.

Start a conversation →